As CPG companies look to boost efficiencies during an economically challenging year, organizations like Bumble Bee Seafood are beginning to revamp their e-commerce strategy with a keen focus on return on investment (ROI) while also looking to streamline...
By replacing the shrink wrap around multipacks of canned tuna with paperboard cartons, The Bumble Bee Seafood Company not only achieved an ambitious sustainability goal ahead of schedule, but it also unlocked unexpected marketing, retail and consumer...
For many consumers, shelf-table tuna has long been a back-of-pantry fall back to tie together slim pickings or disparate ingredients, but a new playful ad campaign from Bumble Bee Seafoods seeks to reposition it as a front-of-pantry solution with diverse...